TAMPA, FL – To kick off 2021, Gator launched a new look and feel of its popular stand, studio and accessories brand, Gator Frameworks. The rebrand includes a new logo and tagline – Built to Perform – for the innovative brand, which started in 2013 and has rapidly grown to become a leader in the stand, studio, and accessory market.
The launch of the new Gator Frameworks look coincides with upcoming releases of new, must-have products in 2021, such as content creator and studio solutions.
“We wanted a sleek look that mirrors that values and strength of the Gator name, said Crystal Morris, founder and CEO of Gator. “Frameworks is part of the Gator family. It was built on the values of passion, imagination and adaptability, and our solutions are built to perform.”
The new Frameworks look is also a celebration of Gator’s growth and mission to deliver solutions that protect and perform so you can focus on what you love.
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Gator was founded in 2000 by father-daughter team Jerry Freed and Crystal Morris in Tampa, Florida. Initially, they launched with a small offering of molded plastic guitar cases at the Summer NAMM show in Nashville, Tennessee. Since then, Gator has grown to be the parent company of multiple successful brands – Gator Cases, Gator Frameworks, Gator Rackworks, Levy’s, and Slappa.